Google “passion-centric marketing” and in .18 of a second you will find 485 pieces of nothing.
Not one definitive word or sentence about what passion-centric marketing actually means. You’ll find white papers and blog postings that talk about passion-centric communities. You’ll also find mishmashes of the words passion, centric, and marketing but you won’t find a [...]
Looking for a way to get homebuyers to pay attention to you?
Here are six steps to engage potential homebuyers:
Encourage your new homeowners to take pictures of their home as it’s being built.
Take tons of photos of your models, specs and market homes.
Combine your photos with your homeowners photos.
Upload and tag all photos in an online [...]
Our society is changing the way we market. At one time, once you had a product you created “the message”. You then purchased television, radio, or print advertising and told the public what they thought of your product. The public had no forum other than word of mouth to effect your message. That world has [...]
Over 80% of professionally designed homebuilder websites have online photo galleries, and those that don’t have at least a few photos of their homes sprinkled throughout. The surprising thing isn’t that builders have photo galleries, it’s that in general builders only share a few photos.
Film is cheap. Digital film is cheaper.
So why do builders only [...]