Yesterday, Oct. 16th, the National Association of Home Builders (NAHB) announced that Builder Confidence is at an all-time low since they first started tracking it 23 years ago.
“Not surprisingly, builder confidence has taken a heavy hit from the recent financial market crisis,” said Sandy Dunn, president of the NAHB and a builder from Point Pleasant, [...]
Continue reading about Builder Confidence? What About Homeowner Confidence?
Create a forum for communication that encourages positive feedback. With enough positive content any negative content gets lost and discounted. Message boards don’t work because very few people leave positive comments and only the negative will use them. Testimonials are ok, but lack significant weight because the new home builder is controling the message. So [...]
Continue reading about Create the Forum, Control the Content
We’re not suggesting that you don’t use directional signage. In fact, we would recommend you use our friends at Wagner Signs (no relation to Rob) for all of your signage needs.
We’re simply stating that when you let your prospective home buyers leave your sales office or model home you are risking your chance at a [...]
Continue reading about Don’t Lose New Home Sales to Directional Signage