Yesterday, Oct. 16th, the National Association of Home Builders (NAHB) announced that Builder Confidence is at an all-time low since they first started tracking it 23 years ago.
“Not surprisingly, builder confidence has taken a heavy hit from the recent financial market crisis,” said Sandy Dunn, president of the NAHB and a builder from Point Pleasant, W. Va.
But what about homebuyer confidence? New home sales are down. Buyers are reluctant to jump in and make the big commitment to build a new home. Maybe they’re worried that the market will continue slide or maybe they truly believe that all builders and mortgage brokers are crooks?!?
It’s sad that builders that have worked hard for 40 years to build a reputable brand can see it tarnished through guilt by association. As a builder, you can try to tell the market that you are trustworthy and honest, but isn’t that the same message the ‘crooked’ builders and lenders are sending? So how can the public trust you? What makes you different?
Maybe you should ask your homeowners.
Buyers trust their friends. So why not give your homeowners a tool to talk about you. If they like what you’ve done for them, they’re probably going to tell people about it. Why not help them spread your message even further?
URBaCS gives every homeowner their own website so they can share their building experience with friends and family.
More information regarding housing statistics is available at: www.housingeconomics.com.
Tags: builder confidence, homeowner confidence, housing economics, NAHB, Sandy Dunn
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