Yesterday, Oct. 16th, the National Association of Home Builders (NAHB) announced that Builder Confidence is at an all-time low since they first started tracking it 23 years ago.
“Not surprisingly, builder confidence has taken a heavy hit from the recent financial market crisis,” said Sandy Dunn, president of the NAHB and a builder from Point Pleasant, [...]
Continue reading about Builder Confidence? What About Homeowner Confidence?
Create a forum for communication that encourages positive feedback. With enough positive content any negative content gets lost and discounted. Message boards don’t work because very few people leave positive comments and only the negative will use them. Testimonials are ok, but lack significant weight because the new home builder is controling the message. So [...]
Continue reading about Create the Forum, Control the Content
Our society is changing the way we market. At one time, once you had a product you created “the message”. You then purchased television, radio, or print advertising and told the public what they thought of your product. The public had no forum other than word of mouth to effect your message. That world has [...]
Over 80% of professionally designed homebuilder websites have online photo galleries, and those that don’t have at least a few photos of their homes sprinkled throughout. The surprising thing isn’t that builders have photo galleries, it’s that in general builders only share a few photos.
Film is cheap. Digital film is cheaper.
So why do builders only [...]