Create a forum for communication that encourages positive feedback. With enough positive content any negative content gets lost and discounted. Message boards don’t work because very few people leave positive comments and only the negative will use them. Testimonials are ok, but lack significant weight because the new home builder is controling the message. So what can you do?
Blogs are a good start. A company blog with a comment section is a good way to get some positive feedback. It is also a way to publicly address any homeowner concerns. Blogs also have the side benefit of helping you improve your organic search ranking.
One other option is to give your homeowners a tool like URBaCS to help them share their new home with friends and family.
Tags: blog, blogs, forum, message board, search ranking, seo, testimonials
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