We’re not suggesting that you don’t use directional signage. In fact, we would recommend you use our friends at Wagner Signs (no relation to Rob) for all of your signage needs.
We’re simply stating that when you let your prospective home buyers leave your sales office or model home you are risking your chance at a sale.
When they drive from one of your communities to another to see a different model or style of home what stops them from following the directional signage to one of your competitor’s neighborhoods?
With the URBaCS Referral Builder application you can use the searchable public front-end to showcase photos of every home your company has ever built. You can also use the system to interact with your prospective home buyers as you browse through the photo galleries to help determine what is of importance to them.
You may still run into a buyer that needs to physically step foot in a model home. We know that technology can’t overcome every person’s challenges. But we would recommend you go with them…just in case.
Tags: competition, directional signage, driving, home buyers, new home sales, photo galleries, Wagner Signs
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