Passion-Centric Marketing

Google “passion-centric marketing” and in .18 of a second you will find 485 pieces of nothing.

Not one definitive word or sentence about what passion-centric marketing actually means. You’ll find white papers and blog postings that talk about passion-centric communities. You’ll also find mishmashes of the words passion, centric, and marketing but you won’t find a definition.

So let’s define it now:

Passion-Centric Marketing - “The act of finding like minded individuals who have an evangelical response  to an idea or product and giving them a tool to connect with other like minded individuals and share their passion with the rest of the world.” - Rob Wagoner of URBaCS, Sept. 2008

Now the question becomes, how do we use our customer’s passion to build more referrals?

Tags: connect people, like-minded people, marketing, marketing definition, passion, Passion-Centric Marketing, share passion