Create a forum for communication that encourages positive feedback. With enough positive content any negative content gets lost and discounted. Message boards don’t work because very few people leave positive comments and only the negative will use them. Testimonials are ok, but lack significant weight because the new home builder is controling the message. So [...]
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Our society is changing the way we market. At one time, once you had a product you created “the message”. You then purchased television, radio, or print advertising and told the public what they thought of your product. The public had no forum other than word of mouth to effect your message. That world has [...]