Our society is changing the way we market. At one time, once you had a product you created “the message”. You then purchased television, radio, or print advertising and told the public what they thought of your product. The public had no forum other than word of mouth to effect your message. That world has all changed.
Free and powerful forms of communication called blogs are giving the public a voice. Online tools such as Wordpress, Blogger and YouTube have made it easy for anyone to tell the world what they think about you.
The URBaCS Referral Builder application is the first communication tool of its kind to bring this power to the building industry. Give your homeowners a tool so they can tell the world about you.
Tags: blogger, blogs, word of mouth, wordpress, youtube
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